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Paris is preparing for whatpromises to be one of the most elegantly constructed cultural gestures of theseason. From October 22 to 26, 2025, as part of the Art Basel Paris PublicProgram, fashion house Miu Miu will present a large-scale live performance,"30 Blizzards."—the first immersive performance by TurnerPrize-winning artist Helen Marten. And this is not just an act of generouspatronage from a fashion brand. It is a curatorial manifesto.
The project unfolds in thehistoric Palais d’Iéna, a modernist architectural icon. Here, sculpture,choreography, video, and libretto merge into a single material of meaning. Incollaboration with opera director Fabio Cherstich and composer Beatrice Dillon,Marten creates an allegory of snow, wind, fragments of language, and dissolvingsymbols, embedded in the living body of architectural space.
Helen Marten is a figure who haslong transcended objecthood and traditional media. Her sculpturalinstallations—intellectual puzzles composed of everyday objects, textiles,wood, metal, and abstract forms—redefined the landscape of British contemporaryart over a decade ago. In 2016, she won both the Turner Prize and the Hepworth Prizefor Sculpture, becoming a symbol of a new generation of artists with complexyet emotionally resonant visual language. Her practice revolves aroundmateriality, semiotics, perception, and temporality—key concepts that now formthe backbone of "30 Blizzards.
This is Marten’s first foray into performance art, and she translates her distinctive methodology into a spatial and time-based format. The viewer does not stand before the work—they inhabit it. This is not a play; it’s an epistemological storm where symbols lose stability and new meanings emerge in real time. The collaboration with Miu Miu—renowned for its intellectual femininity, sophisticated aesthetic, and wry subtext—proves to be more than brand alignment; it is a conceptual synergy.
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Such a partnership transcends traditional brand sponsorship. It is an act of cultural authorship. Miu Miu positions itself not merely as a commissioner, but as a co-creator of artistic discourse. The project continues the brand’s lineage of critically engaged initiatives such as the "Women’s Tales" film series and reaffirms its commitment to supporting experimental art practices, gender discourse, and immersive performance.
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"30 Blizzards." speaks not only to fashion or contemporary art, but to language, embodiment, temporality, and the desire to escape the habitual narrative. It is a performance that lingers—like the trace of a fine fragrance, like an idea that resists forgetting. And it reminds us: true luxury is not an object. It is depth, risk, and point of view. Embedded keywords (2025-relevant): performance art 2025, immersive exhibition, Art Basel Paris Public Program, Miu Miu cultural partner, Helen Marten live performance, contemporary art and fashion, Turner Prize artist 2025, gender and identity in art, Paris art events October 2025, sculpture and choreography in art, luxury brand art collaboration, time-based installation, Palais d’Iéna performance, experimental art formats, Beatrice Dillon composer, Fabio Cherstich director, new forms of storytelling in art.
