Art Basel Paris Gets a Storm: Helen Marten and Miu Miu Redefine the Art-Fashion Alliance
Paris is preparing for what promises to be one of the most elegantly constructed cultural gestures of the season. From October 22 to 26, 2025, as part of the Art Basel Paris Public Program, fashion house Miu Miu will present a large-scale live performance, "30 Blizzards."—the first immersive performance by Turner Prize-winning artist Helen Marten. And this is not just an act of generous patronage from a fashion brand. It is a curatorial manifesto.
The project unfolds in the historic Palais d’Iéna, a modernist architectural icon. Here, sculpture, choreography, video, and libretto merge into a single material of meaning. In collaboration with opera director Fabio Cherstich and composer Beatrice Dillon, Marten creates an allegory of snow, wind, fragments of language, and dissolving symbols, embedded in the living body of architectural space.
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