the
blog

No New Sincerity. Only New Complexity

25 years of European art: how we abandoned simple forms and found depth instead Those who recall the 2000s as the era of bold performances, radical gestures and art-fair glitz often forget: beneath that surface, another epoch was already taking shape. An art that doesn’t scream but watches. That doesn’t seduce but works with trauma, silence and shadow. The 2000s, 2010s and even 2020s — they’re not three decades, but three layers of one long excavation: an archaeology of the European soul. Once the roar of postmodern freedom faded, new voices emerged. Instead of shock — intimacy. Instead of irony — structure. Instead of slogans — inquiry. Over the past 25 years, Europe became not just the home of artists, but the subject of their observation. Art as refusal: why we stopped being “loud” In the ’90s, artists acted like rockstars. They shocked, pierced, disrupted. But by the early 2000s, something shifted. From spectacle — to experience. From provocation — to presence. Damien Hirst: from glitter to gravity In the 1990s, Hirst reigned supreme as the prince of shock.

Art Is the New Fashion — When the Age of Icons Gives Way to the Age of Ideas

Fashion is no longer dictated by silhouette. It's dictated by context. A trend is no longer about form — it's a statement. And the sharpest, most truthful, often uncomfortable statements today come from contemporary art. Where art once influenced fashion decoratively — through patterns, prints, and references — now the flow is reversed: art is replacing fashion. It has become the new currency of style, a new form of social identity, and a new aesthetic religion. The World Beyond "Look" Is the World of "Point of View" In a time when everything can be stitched, copied, or redesigned — the only thing that cannot be faked is meaning. Fashion no longer chases new shapes — it chases ideology. And today, ideology is born not in fashion houses, but in art residencies, studios, and digital ateliers. We no longer live in an era of "the beautiful" — we live in the era of "the meaningful." And in this reality, the artist becomes the new designer of our temporal code. Their work — is the outfit. Why Art Is Displacing Fashion

No Rules: How Generation Z is Rewriting the Art Code

Ironic. Layered. Instant. This is how one might describe the visual language of a generation that doesn’t just consume art — it transforms it. Generation Z (born approximately between 1997 and 2012) grew up in a parallel reality, where galleries exist alongside meme pages, and art has become a tool not of affirmation, but of self-decoding. What happens when the creative space is taken over by those raised in the chaos of the internet, post-truth, and visual noise? This is the context in which the artistic worldview of generation z was shaped.

The Legacy of Karl Lagerfeld: The Eternal Art